15 Jan

Not a traditional FileMaker blog

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any blogs are ‘marketing’ materials presented with a slightly language. I our case, we consider ourselves as just another passenger on the FileMaker ‘boat’. We didn’t design the boat, we aren’t driving the boat, and we don’t have any secret insight into what happens inside the Wedge.

The purpose of this blog is basically to be a log on this voyage. We are all passengers and it makes sense that we have a place to share a few of our observations. We are not looking to replace the FileMaker Community forums, FM forums, or any other venue. We welcome feedback, but the intent is to keep these posts as a discussion on the ‘business’ side of things and not on the ‘how to’.

[/vc_column][/vc_row][vc_row][vc_column][vc_column_text]FileMaker is an Apple owned company. We understand the meaning of this more than most. Worldcloud staff worked daily on one of the Apple campuses for what felt like a very long time. Apple is as much of a marketing company as it is anything else, so we will not digress into our opinions about the ladder-climbing attics within Apple.

What was interesting was the politics of FileMaker within Apple. Our FileMaker rep even described FileMaker as the best kept secret at Apple. An Apple employee once described FileMaker as an awesome hammer; however if you have a hammer, then everything starts looking like a nail.

Many of the FileMaker solutions which have now been retired at Apple where in-house solutions, which where quickly written without developer oversight. The challenge of growing FleMaker at Apple has been a challenge; however, it is no different than other sites we have been involved with- other than the fact that license cost is irrelevant to them.

Our strategy at Apple has been to concentrate on the ‘solution’ and not the tools- with any luck, we will be able to keep the discussion to ‘solutions’.[/vc_column_text][/vc_column][/vc_row]

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